Bachelor of Communication (Hons) Branding & Digital Marketing (Conventional)
Become the marketer behind the campaigns — with Malaysia’s only IAA dual certification.
From Viral Content to Brand Strategy.
A hands-on branding and digital marketing degree with Malaysia’s only IAA dual certification.
Programme Details
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3 Years
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Veritas University College (VUC)
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Bachelor’s Degree (Honours)
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Blended Learning (3+0)
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N/0323/6/0003(PA16250)03/28
Future Careers
Shape brands and lead campaigns in a digital-first world. Demand spans branding, content, social media and digital marketing.
Core Roles
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Brand Manager
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Digital Marketing Specialist
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Content Strategist
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Social Media Manager
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Advertising & Campaign Manager
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Marketing Analyst
Why This Programme Matters
The Reality
- Branding and digital marketing skills are in high demand.
- Malaysia’s only IAA (New York) dual certification.
- Embedded Coursera for Campus microcredentials.
- BrandLaureate Best Brand in Online Education, 2020–2024.
The Education
Branding, marketing and creative production across three years.
- Branding strategy, consumer behaviour and digital branding.
- Copywriting, social media and content marketing.
- SEM/SEO and web analytics.
- Video production, a final-year project and internship.
The Credential Advantage
An IAA dual certification, Coursera microcredentials and creative electives.
Graduate Ready
A recognised communication degree, IAA dual certification and a creative portfolio.
Course Modules
- Mass Communication Fundamentals
- Principles of Advertising
- Principles of Marketing
- Critical Thinking
- Creative Idea Conceptualisation
- Popular Culture
- Photography
- Digital Image Creation for Visual Branding
- Consumer Behaviour
- Copywriting across Media
- Digital Branding and Business Strategies
- Applied Branding Strategy, Planning and Management
- Video Production
- Media Ethics
- Media and Communication Theories
- Creative Execution
- New Media Technology
- E-Commerce
- Social Media and Content Marketing
- Media Strategy
- SEM and SEO
- Research Methodology
- International Branding Strategies and Execution
- Web Analytics
- Final Year Project
- Internship
- PR Theory and Practice / Motion Graphics
- Sound Design and Production / Visual Communication
- National Language A / Academic Writing
- Philosophy and Current Issues
- Appreciation of Ethics and Civilisation (Malaysian students) / Malay Communication 2 (International students)
- Serving our Society (S.O.S)
The Creative Learning Experience
Branding and digital marketing is learned by doing. The programme is hands-on, delivered through blended learning — you apply what you learn through projects and assignments.
How You Learn
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Blended Learning:
hands-on, on-campus delivery.
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Hands-On Projects:
apply skills through real work.
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Creative Production:
copywriting, design and video.
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Data-Driven:
analytics and consumer insight.
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Embedded Microcredentials:
recognised Coursera certifications.
Industry Projects & Certifications
Recognised credentials. Real-world application. Global mobility.
Built around hands-on projects and an IAA (New York) dual certification.
IAA Dual Certification & Microcredentials An IAA (New York) dual certification plus Coursera for Campus microcredentials.
- Final-Year Project & Internship A final-year project and internship that build your portfolio.
Career Outcomes
Roles in Focus
Graduate ready to build brands and lead campaigns.
Opportunities span branding, advertising, content and digital marketing. Progression Pathways Progress to an MBA, including a Digital Marketing specialisation.
- Brand Managershape brand identity and strategy.
- Digital Marketing Specialistrun data-driven campaigns.
- Content Strategistcraft engaging content.
- Social Media Managerbuild brands on social.
- Advertising & Campaign Managerdeliver campaigns.
Student Experience
You learn in a hands-on, technology-enabled campus environment built around creative practice.
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Blended, Hands-On Delivery:
project-based campus learning.
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Industry Recognition:
an IAA dual certification.
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Creative Community:
learn with fellow creatives.
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Award-Winning Ecosystem:
BrandLaureate Best Brand in Online Education, 2020–2024.
Entry Requirements
Applicants must meet one of the following:
- 5 credits in SPM / IGCSE including English; or
- 3 Bs in UEC including a pass in English; or
- Any other equivalent qualification.
Fees & Financing
Malaysian Students
- Year 1–3RM22,000 each
- Resource FeeRM1,000/year
International Students
- Year 1–3RM27,000 each
- Resource FeeRM1,000/year
International student fees are subject to a 6% Service Tax (SST) from 1 September 2025. Scholarships, PTPTN, EPF and instalment plans are available.
Speak To A Future Advisor
Shape brands and lead campaigns, with Malaysia’s only IAA dual certification.
Speak to a future advisor at Veritas University College.