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Bachelor of Communication (Hons) Branding & Digital Marketing (ODL)

Learn the strategy behind the marketing you see every day — flexible and fully online.

From Viral Content to Brand Strategy.
A flexible, fully online branding and digital marketing degree, learned through real, hands-on projects.

Apply Now → Download Brochure ↓

Programme Details

  • 3 Years

    Duration

  • Veritas University College (VUC)

    Award

  • Bachelor’s Degree (Honours)

    Pathway

  • Online Distance Learning (ODL)

    Study Mode

  • R-DL/0323/6/0074(FA14128)12/30

    Accreditation

1

Future Careers

Shape brands and lead campaigns in a digital-first world. Demand spans branding, content, social media and digital marketing.

Core Roles

  • Brand Manager

  • Digital Marketing Specialist

  • Content Strategist

  • Social Media Manager

  • Advertising & Campaign Manager

  • Marketing Analyst

2

Why This Programme Matters

The Reality

  • Branding and digital marketing skills are in high demand.
  • Malaysia’s only IAA (New York) dual certification.
  • Embedded Coursera for Campus microcredentials.
  • BrandLaureate Best Brand in Online Education, 2020–2024.

The Education

Branding, marketing and creative production across three years.

  • Branding strategy, consumer behaviour and digital branding.
  • Copywriting, social media and content marketing.
  • SEM/SEO and web analytics.
  • Video production, a final-year project and internship.

The Credential Advantage

An IAA dual certification, Coursera microcredentials and creative electives.

Graduate Ready

A recognised communication degree, IAA dual certification and a creative portfolio.

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Course Modules

  • Mass Communication Fundamentals
  • Principles of Advertising
  • Principles of Marketing
  • Critical Thinking
  • Creative Idea Conceptualisation
  • Popular Culture
  • Photography
  • Digital Image Creation for Visual Branding
  • Consumer Behaviour
  • Copywriting across Media
  • Digital Branding and Business Strategies
3

The Creative Learning Experience

Branding and digital marketing is learned by doing. The programme is hands-on and flexible — you apply what you learn in real time through projects and assignments.

How You Learn

  • Flexible Online Study:

    learn at your own pace.

  • Hands-On Projects:

    apply skills in real time.

  • Creative Production:

    copywriting, design and video.

  • Data-Driven:

    analytics and consumer insight.

  • Embedded Microcredentials:

    recognised Coursera certifications.

4

Industry Projects & Certifications

Recognised credentials. Real-world application. Global mobility.

Built around hands-on projects and an IAA (New York) dual certification.

IAA Dual Certification & Microcredentials An IAA (New York) dual certification plus Coursera for Campus microcredentials.

  • Final-Year Project & Internship A final-year project and internship that build your portfolio.
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Bachelor of Communication (Hons) Branding & Digital Marketing (ODL) learning image placeholder, 400 by 250 pixels
5

Career Outcomes

Roles in Focus

Graduate ready to build brands and lead campaigns.

Opportunities span branding, advertising, content and digital marketing. Progression Pathways Progress to an MBA, including a Digital Marketing specialisation.

  • Brand Managershape brand identity and strategy.
  • Digital Marketing Specialistrun data-driven campaigns.
  • Content Strategistcraft engaging content.
  • Social Media Managerbuild brands on social.
  • Advertising & Campaign Managerdeliver campaigns.
6

Student Experience

As an online learner, you join a flexible, supportive ecosystem designed around your schedule.

  • 24/7 Digital Resources image placeholder, 640 by 400 pixels

    24/7 Digital Resources:

    lectures and manuals anytime.

  • Industry Recognition image placeholder, 640 by 400 pixels

    Industry Recognition:

    an IAA dual certification.

  • Flexible Study image placeholder, 640 by 400 pixels

    Flexible Study:

    learn around work and life.

  • Award-Winning Ecosystem image placeholder, 640 by 400 pixels

    Award-Winning Ecosystem:

    BrandLaureate Best Brand in Online Education, 2020–2024.

7

Entry Requirements

Applicants must meet one of the following:

  • STPM — Grade C (GP 2.00) in 2 subjects + credit in English at SPM; or
  • STAM — Jayyid + credit in Mathematics and English at SPM; or
  • A Diploma / Advanced Diploma (MQF Level 4 or 5); or
  • A Matriculation / Foundation qualification (CGPA 2.00).
8

Fees & Financing

Malaysian Students

  • Year 1–3RM14,900 each
  • Resource FeeRM1,000/year

International Students

  • Year 1–3RM14,900 each
  • Resource FeeRM1,000/year
  • EMGS FeeRM486

The EMGS fee applies to international students. International student fees are subject to a 6% Service Tax (SST) from 1 September 2025. (Fees follow Veritas’s standard ODL degree structure; please confirm with admissions.) Scholarships, PTPTN, EPF and instalment plans are available.