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MBA in Digital Marketing (ODL)

Master marketing in a digital-first world — a specialist MBA, studied flexibly online.

Lead Digital Marketing With Strategy and Data.
A specialist MBA applying marketing strategy across social, search, analytics and e-commerce.

Apply Now → Download Brochure ↓

Programme Details

  • 12–16 Months

    Duration

  • VUC

    Award

  • Postgraduate

    Pathway

  • ODL

    Study Mode

  • 100% Coursework, No Exams

    Programme Details

  • N-DL/0415/7/0001(PA16560)06/28

    Accreditation

1

Future Careers

Lead marketing in a digital-first economy. Organisations need leaders who combine marketing strategy with data and technology.

Core Roles

  • Digital Marketing Manager

  • Head of Marketing / CMO

  • Brand & Campaign Manager

  • Social Media & Content Lead

  • Marketing Analytics Manager

  • E-Commerce Manager

2

Why This Programme Matters

The Reality

  • An MBA is the benchmark leadership qualification.
  • Complete in as little as 12 months; 100% coursework, no exams.
  • Embedded microcredentials from world-leading universities.
  • BrandLaureate Best Brand in Online Education, 2020–2024.

The Education

Core business modules, each mapped to a microcredential, plus a specialist pathway.

  • Strategic Marketing and Strategic Management.
  • Managerial Finance and Economics.
  • Digital Marketing Strategy and Social Media Marketing.
  • Business Intelligence, research methods and a project.

The Digital Advantage

Core MBA modules plus Digital Marketing Strategy and Social Media Marketing electives.

Graduate Ready

A recognised, globally relevant MBA with world-class microcredentials.

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Course Modules

  • Strategic Marketing Management
  • Managerial Finance
  • Strategic Human Resource Management
  • Managerial Economics
  • Strategic Management
  • Business Research Methods
  • Business Intelligence
  • Digital Marketing Strategy
  • Social Media Marketing
  • SEO (Search Engine Optimisation)
  • Content Marketing
  • MBA Digital Marketing Research Project
3

The Creative Learning Experience

An MBA is learned by applying it. The programme is built on case studies and real-world projects — 100% coursework, no exams — so you apply your learning as you go.

How You Learn

  • Coursework-Based:

    case studies and projects, no exams.

  • Flexible Delivery:

    around your commitments.

  • Specialist Pathway:

    tailor your MBA.

  • Embedded Microcredentials:

    top universities and tech giants.

  • Applied Research:

    solve a real business problem.

4

Industry Projects & Certifications

Recognised credentials. Real-world application. Global mobility.

Built around applied projects and globally recognised microcredentials.

Embedded Microcredentials Coursera for Campus microcredentials from Illinois, Yale, IESE, Macquarie and more.

  • MBA Research Project A research project solving a real-world business challenge.
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5

Career Outcomes

Roles in Focus

Graduate ready to lead digital marketing.

Opportunities span digital marketing leadership, brand, analytics and e-commerce. Progression Pathways Progress to a DBA or PhD.

  • Digital Marketing Managerlead digital campaigns.
  • Head of Marketing / CMOset strategy.
  • Brand & Campaign Managerbuild brands.
  • Social Media & Content Leadlead content.
  • Marketing Analytics Managerturn data into insight.
6

Student Experience

You join a community of ambitious professionals, studying flexibly while applying your learning to real work.

  • Flexible Delivery image placeholder, 640 by 400 pixels

    Flexible Delivery:

    around your commitments.

  • Specialist Pathways image placeholder, 640 by 400 pixels

    Specialist Pathways:

    tailor your MBA.

  • HRDC Claimable image placeholder, 640 by 400 pixels

    HRDC Claimable:

    if your employer contributes to HRD Corp.

  • Award-Winning Ecosystem image placeholder, 640 by 400 pixels

    Award-Winning Ecosystem:

    BrandLaureate Best Brand in Online Education, 2020–2024.

7

Entry Requirements

Applicants must meet one of the following:

  • A Bachelor’s degree, min CGPA 2.50, accepted by the Senate; or
  • A Bachelor’s degree below CGPA 2.50, subject to 5 years’ working experience.
  • Note Fast-track options are available via APEL.A (Diploma holders) and APEL.C (credit transfer) — speak to admissions.
8

Fees & Financing

Malaysian Students

  • Programme feeRM16,900 (in line with the specialist MBA structure; confirm with admissions). Resource RM1,000/year; EMGS RM486 (international)

International Students

  • Programme feeRM16,900
  • Resource feeRM1,000/year
  • EMGS feeRM486

International student fees are subject to a 6% Service Tax (SST) from 1 September 2025. The published fee on this page is an image — confirm the exact amount with admissions.

A range of options is available, including EPF withdrawals, EZ payment plans, 0% instalment plans, scholarships and bursaries. The programme may also be HRD Corp (HRDC) claimable if your employer contributes. Full details are available through the admissions team.